Where on-trend fashion and timeless style intersect.

Our boutique offers a serene space for shopping were quality meets the latest trends. We cater to both women and men, providing a variety of clothing options suitable for every occasion. Find clothing that speaks volumes about your personal style by shopping our site, or visiting us in beautiful St. Clair.

Featured products

Shop Our Collections

Explore our diverse range of clothing, jewelry, handbags, and accessories:

An Effortless Online Shopping Experience

Our online store mirrors the in-store experience with its user-friendly interface, detailed product descriptions, and hassle-free checkout process. We aim to make your online shopping experience as enjoyable as discovering our collections in person. Finding your next favorite should be fun, not stressful!

New Arrivals
Women in doorway at the St. Clair Inn
Men's sweater by Liverpool - Tru Blue Boutique
Paisley Wrap Dress in neutral tones with tiered skirt - Tru Blue Boutique
Sage Perfume Diamond scent - Tru Blue Boutique

Testimonials

  • Love, Love, Love Tru Blue! I live in Georgia but visit the store often.....I wish there was an Atlanta location. I always get compliments on my cute Tru Blue tops and the price and atmosphere are 2nd to none!

  • 30+ items in my closet from TruBlue and I love them all!! Great quality and great service.

  • What a fabulous experience! The customer service is top notch- there is nothing like someone knowing your name when you walk into their store! The owner is very helpful and attentive without being pushy.

Personalized In-Store Styling

At Tru Blue Boutique, every customer is greeted with a personalized shopping experience, where we take the time to understand your style preferences and needs.

We are dedicated to helping you find the perfect pieces, offering style advice and insights into the latest trends tailored just for you. From handpicking outfits that suit your personal style to suggesting accessories that complete your look, our team ensures a shopping experience that is both enjoyable and uniquely yours.

Lorinda Kain, owner of Tru Blue Boutique with clothing on rolling rack

Your Story, Our Collection

Our mission is to empower your fashion choices, helping you find clothing that boosts confidence and reflects your personality. Each piece in our collection tells a story, and we’re here to help you find the one that resonates with yours. Whether it’s for a special occasion or everyday elegance, we have something for every chapter of your life.  

Shop Collections
Vegan leather top, ruched sleeve plum blouse, dresses, quilted jacket on clothing rack - Tru Blue Boutique

Visit Us

Locally owned, this destination lifestyle clothing shop is airy and low key. A place to escape and experience honest and friendly customer service along with the best selection in women's and men's clothing. 

Tru Blue is situated in the Riverview Plaza which boasts restaurants such as Hamlin Pub, Anchor Point, War Water Brewery & Manina's for a fabulous array of dining options. We also host Headroom- another Salon, The Shampagne Room, and Blush Spa to name a few! 

Stroll our stunning boardwalk along the beautiful blue St. Clair River and visit the historic St. Clair Inn nearby. Check out a play at the newly opened Boardwalk Theater. The perfect day trip for shopping, eats, drinks, music and just relaxing with the water and freighters in view. For information on things to do in our area visit Discover The Blue or for events in town go to St. Clair On The River.

Interior image of Tru Blue Boutique with clothing hanging on bar and shelf with purses, artwork and home accessories and decor.